I was recently chatting with a client who just moved with her family from northern Alberta to Calgary – my city of operations! (It is so exciting getting to meet clients in person after working by Skype, phone and email for so long!) Anyhow, she was mentioning that her new house is quite large and… Continue reading
Are you deliberating on whether you need a custom-built website or a WordPress website? Here are some general guidelines so that you can make the correct decision, depending on your needs. Please note, these are just guidelines and talking directly to a web designer is recommended. You will note that cost is not accounted for… Continue reading
How to stay on top of it all The answer is to Work More Efficiently. Duh! Working efficiently is always desired, but how can we achieve this with our online marketing? Here are some ideas on how you can make this happen. 7 Quick Tips to Better Manage Your Online Marketing Initiatives Know where you… Continue reading
MailChimp has outdone themselves this year for Christmas. I received an email a couple weeks ago from them saying a holiday gift was on its way, and the cynical me said, “this is too good to be true.” And sure enough, a gift arrived today in the mail — the perfect timing right before Christmas! Even better, this is actually my first desk figurine, yay 🙂 Continue reading
What am I reading right now? I was lucky enough to stumble upon Brand It Yourself by Lynn Altman at our local bottle depot’s community bookshelf. Lynn cuts out all the marketing fluff and cuts straight to the heart of the creative process (with teams or individuals). She provides a how-to guide, with multiple inspiring… Continue reading
The term responsive as defined by Google means “reacting quickly and positively.”
Responsive – in relation to website design – is a website that jumps to fit the user’s device, whether it’s a tiny cell phone, tablet, laptop or large monitor. All elements should work in all platforms and user environments. They may not work identically, however, there is a solution created so that functionality is comparative. For example, on a large monitor, there’s plenty of room for the entire website navigation to be displayed and accessible; on a cell phone, the navigation is usually wrapped up into a button that when you click, it opens into a list of navigation choices.
This isn’t just “nice to have” any more, it’s vital to your business.
For the past 3 months, I used my blog as my homepage because I needed to get my redesigned website launched in a very short time frame. A website’s homepage is the most important web page on a website, which puts a lot of pressure on the that particular page’s content creation and quality. Since my blog appeared… Continue reading
More practically speaking, sometimes a rule is less of a rule and more of a guideline. In this case, I will give you several good reasons to consider adopting the attitude that a website should almost always be classified as a Work In Progress (WIP) rather than a completed project that you do not intend… Continue reading
The term “Big Data” is relatively new and is growing swiftly and exponentially. Big Data entails tracking and storing your customers’ individual preferences (click-throughs, likes/dislikes, purchases, wish list items, etc.) in a database. It then calculates and analyses all of this information using proprietary algorithms to learn and generate smart assumptions and suggestions in order to tailor… Continue reading
Following the rise of the Internet, and contained within the relatively new Information Age, the Social Age encompasses all aspects of social media and how it influences individuals, society and business. Continue reading
In my recent Management Information Systems class at the University of Lethbridge, we were required to respond to semi-weekly blog topics. One of the forum threads began by introducing an article called “Computers Are The Future, But Does Everyone Need To Code?” (NPR STAFF, 2014), which reinforces future importance of careers in “coding” and poses the… Continue reading
One thing the Internet has enabled is the ability for anyone to be able to post online reviews of anything “virtually” everywhere. In the current Social Age, this instantaneous feedback has required most businesses to become more responsible and accountable to their customers. The first thing I generally do when making a larger purchase is go… Continue reading