Local & Global Connections
A great way to expand your search engine optimization and rankings is to search out online directories, organizations, and memberships that let you put a profile page or directory listing on their website.
Often times, you perform a keyword search on Google or another search engine, and the highest positioned results are not actually business websites, but online directories containing many related business listings.
The secret is to make this part of your advertising and marketing strategy. Search for keywords that describe your business and make a note of which websites and directories come up first. Then contact those directories to get your website listed on their websites.
This is especially helpful in highly saturated (red ocean) markets with a lot of competition. Additionally, this is a great “cheat” way of getting your website into the search engines faster than your site might come up organically. Online directories tend to have extremely high rankings and it’s best to work with them than compete against them.