The Hansens needed a website redesign to upgrade the design of their website. The main purpose of the website is to provide easy and obvious ways for customers to contact them — especially if they are having emergency plumbing issues! As customers would likely be attempting to call them from their cell phones, including “Click to Call” buttons were imperative.
The Hansens invested in a professional photo shoot to complement the new website branding. Professional photos make all the difference in a winning website and the photos we got to work with were fun and creative, really demonstrating the benefits of working with a family-run company.
The website architecture and text needed an overhaul to better advertise all of the services they provide, write comprehensive service descriptions, and recommend suppliers/brands for parts and equipment.
Having a website that they could grow and evolve over the longer term was the ideal solution.
As the business had passed from father to son, the domain name needed to be swapped out without losing search engine rankings.
Once the website was ready for launch, we submitted official “website move” instructions to the search engines and set up website redirection from the old domain to the new website.
This plan worked out great!
The new website is vibrant, well organized, easy to navigate, and is completely responsive (looks great on a desktop AND a cell phone, and everything in between).
We continue to work with the Hansens on website updates and content additions. The website is proving that it is perfectly structured to evolve and grow with the company.
Take a look at the screenshots gallery below showcasing our creative efforts.