CASE STUDY

Optima Communications

Project Details

Optima Communications
Lisa Bjerke

Creative Director
Allison Kessler

Categories
Case Studies, Web Design, Logo Design

Website Redesign Overview

In Spring 2017, we were connected with Lisa Bjerke of Optima Communications and worked very closely with Lisa to re-brand her business from Accent on Canadian English™ to Optima Communications. This comprehensive creative project included a custom logo design, carefully incorporating her established branding colours, as well as a website redesign and content overhaul.

Project Highlights

Some of the project highlights include: a content management system, beautiful home page slider advertising various pages within the website, eCommerce shopping cart and payment processing via Square, an elaborate sample exercises section, and online registration and payment for workshops.

Image Gallery

Project Challenges

Projects where you are not just doing a website redesign, but changing the name of the company and introducing a brand new domain name can be tricky.

The search engines give status and ranking to established domain names, and new domain names must earn their spots. Therefore, care must be taken when making this kind of business change, especially on an e-commerce website that takes orders and sells products right off the website.

It is essential to perform an official website move with the search engines, submit updated sitemaps, and ensure page redirections are properly programmed to minimize any loss of search engine rankings that can result in lost business.

Additionally, we set up the client’s website in Google Analytics to be able to measure website performance so we can make intelligent improvements in the future.

Client Testimonial

“It was an absolute pleasure working with Allison at Fun4business. Allison listened to what I envisioned for my company’s website and presented numerous design options and ideas. She designed a website that reflects my personal preferences and addresses all of my business needs. Allison had creative solutions for unique challenges related to how my business operates. The result is a smooth and seamless website that exceeded my expectations. I was also impressed with the collaborative and organized way that Allison works. She kept in regular contact and I was comfortable making suggestions and providing feedback. My site was created on time and on budget and I couldn’t be more pleased with the final product. I highly recommend Allison at Fun4business!”

– Lisa Bjerke, Director of Optima Communications