Website Design for Abby Award Foundation

Allison Kessler
April 20, 2021

Announcement - New Website Launched

"Allison was a great person to work with to update our foundation's website and make it look interesting, current, and inviting. She is very knowledgeable in website design, new products and services, and what websites should be about, what works and what doesn't. She is extremely creative and brings not only her practical business sense, but her personal creativity to ensure the website reflects what we truly wanted. We talked at lengths of what we wanted and she helped us to verbalize what that was. she stepped us through our role in the process to ensure we contributed to the outcome. Allison is very accommodating and worked with us and held meetings to meet our schedule. I would certainly recommend Allison and Fun4business to anyone who is looking for a professional, creative and knowledgeable website designer."

Project Overview

The Abby Award Foundation is a small organization with a beautiful mission. Working with the Abby Award Foundation on their website redesign project was such a privilege. You can read about Abby’s Story on the new website and be uplifted and inspired by the legacy she leaves as a tribute by her loving parents, Jessie and David.

When the Abby Award Foundation came to us, their current website had all of the pieces they needed; except, they needed some back-end changes and took the opportunity to do a website redesign at the same time.

Quick Stats

Fancy Features

The Challenge

A lot of time and discussions went into how to improve the design of the website — which was centered around a young girl — while making it more professional and modern.

The redesign gave the family a chance to reread and edit all of the website content, and to update it.

The eStore needed expanding to accept donations and let donators choose the amount they wanted to give.

The Result

We spent a lot of time selecting the photos to use on the website, using many of the client’s own photos. The colours of the Abby badges were paired with a more serious dark blue accent, which served to increase the professionalism of the website, while keeping the younger vibration intact.

The project kept moving thanks to weekly meetings and both the designer and client worked hard to complete their tasks.

The website launched mid-April of 2021 and took approximately two months to complete. Since then, the website brings in regular contributions to the cause.

Image Gallery

Take a look at some of the screenshots from the website design:

Website Redesign for Abby Award Foundation

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Allison Kessler has been web designing professionally since 2002. She guides you through the website design process and helps you keep your website updated and secure. She lives in Calgary Canada with her adorable toddler and is usually found outside hiking and enjoying the Rocky Mountains.