3 Surprising Keys to SEO Success

The tricks to SEO success for your website are likely not as complex or complicated as what you may be thinking. In fact, most search engine optimization methods are practical and orderly. 

Here are 3 keys to get you in the right mindset for building and growing your website strategically to attract your target audience AND increase your search engine rankings. It’s truly a Symbian Circle!

1. Write Your Content For Your Target Audience

Write your content primarily to speak to your target audience (as opposed to writing for the search engines). The term itself, search engine optimization, confuses the real purpose of this exercise. You are actually “optimizing” your content so that your ideal customers can find you on the Internet. It’s easy to forget that you aren’t writing your content for the search engines, but for your community. If you are truly writing your content to be of value for your prospects and customers, your search engine rankings will accurately reflect this. 

2. Use A Blog

Think outside the box and use the “blog” functionality creatively. 

A blog can be easily transformed into help articles, news articles, support threads, etc. Especially for business purposes, you might be opposed to using the word “blog” so change it to something else that better suits your business and goals. 

Whatever you want to call it, go back to the basics and use your blog to write specialized and targeted articles that will expand your SEO territory and reach – attracting real customers. 

3. Add New Website Content Regularly

For most small businesses, posting a new web page or blog article once a month is sufficient and a great start. Zooming out to the big picture, this is only 12 articles for the next year. This is completely doable! It only becomes overwhelming if you don’t treat it like a project, break it out into bite-sized tasks and schedule it. 

Don’t overthink it. Your articles don’t need to be extensive and long. Aim for 500 words for each article to start and surely you can easily fill the space because you are writing on topics that are your expertise. 

Bonus Tip!

Get more mileage out of your new website content by sharing it on social media. You can re-post any articles to your LinkedIn profile, share web page links to Twitter and your Facebook Business Page. Additionally, don’t forget about your Google Business Listing, especially if you are a local business. You can create post updates just like on any other social media network – many businesses don’t take the time to do this and it might give you an edge in Google. 

And it is that simple.

Many business owners treat their website like something they’ll re-visit every couple of years.

If your website is losing traction in the search engines, take time to consider how many times you’ve updated your website in the last year.

  • How many new web pages have you added?
  • Do you have a blog and are sticking to your content creation schedule? 
  • Have you done the best you can to create a website that satisfies your target market’s needs? 

Do you need help updating your website? Hiring an expert web designer can make the website maintenance process so much easier. Contact us to help out! 

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Picture of Allison Kessler
Allison Kessler is a Canadian entrepreneur and has been web designing professionally in Canada for 20+ years. She helps you with your business website and online marketing for local business, including blogging for business, Google Business Profile, Reviews, and Search Engine Optimization (SEO). Allison's platform of choice is the WordPress content management system. She lives in Calgary Canada with her 6-year-old son Damian and is usually found outside hiking and enjoying the Rocky Mountains.

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