Starting a blog? Prewrite 6 posts first.

Your blog doesn’t write itself

It’s funny how website owners who are redesigning their website get really excited and enthusiastic about all the things they want in their new website. Wanting to jumpstart a blog is one of those ambitious undertakings that sounds really good on the surface… until you know how much work is involved.

If you are serious about wanting to add a blog to your business website, you MUST prewrite or have prewritten at least 6 blog post articles BEFORE you launch your blog. 

Here’s 3 reasons why.

1. It gives you a head start.

Writing 6 articles in advance gives you a huge head start on creating your blog content. It gives you a chance to think about the blog categories and topics you want to write about and post on. It gives you a chance to discover if you really want to do this thing or if blogging isn’t for you.

Alternatively, you may decide you need to delegate your blog initiative. If you can come up with the blog post topics and strategy and then outsource some of the time-consuming tasks, this is a great option for you to consider up front before launching your blog.

2. It helps direct the visual look of your website's blog design.

Pre-populating 6 articles makes it easier to design how your blog will look, including a realistic layout for your blog archives page, and blog single page. When you have REAL content in there, it makes all the difference. It makes it personal. You can see if the content you are writing fits your business and website.

3. It means you’re serious about blogging.

If you can’t whip up 6 articles quickly, how will you be able to commit to blogging regularly? If writing isn’t your strong point, then perhaps blogging isn’t your best channel for creating content to promote your business. It might be easier to post short videos to YouTube, Instagram or Tick Tock, if that’s your thing.

Writing a blog article for your business should come naturally and easily. If this ends up being not the case, pause the initiative and rethink it.

Wrap Up: Blogging for your business starts with writing 6 articles

When you get your first 6 blog posts under your belt, you’ll have a great start for your business blog. You’ll feel accomplished, like you really can have a business blog. Writing your initial posts gives you a good taste of what running a blog is all about. It helps you figure out what the heck you will do with your blog: its purpose, voice and personality.

Above all, your business blog MUST be focussed on promoting your business and directly connected to creating leads and acquiring customers. Blogging for business MEANS business.

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Allison Kessler
Allison Kessler is a Canadian entrepreneur and has been web designing professionally in Canada for 20+ years. She helps you with your business website and online marketing for local business, including blogging for business, Google Business Profile, Reviews, and Search Engine Optimization (SEO). Allison's platform of choice is the WordPress content management system. She lives in Calgary Canada with her 6-year-old son Damian and is usually found outside hiking and enjoying the Rocky Mountains.

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