www vs. non-www, http vs. https

www vs. non-www

Nowadays, when you are assigning your website address, you can choose between www vs. non-www. For those of you who don’t know, the “www” stands for World Wide Web and it used to be the norm that all websites had the “www” prefix at the front of their website address. 

Recently, there has been a trend to drop the “www” from the front of domain names. Why is this? As website addresses have evolved, the “www” has become extraneous. We are accustomed to going on the Internet daily and assume that we are accessing the World Wide Web. 

Also – that’s 3 less letters we need to type! To me, this is a huge time saver. Especially when I’m using the Internet on my cell phone, those 3 extra letters are not missed at all by my huge Fred Flintstone fingers. 

I predict that websites will continue the trend to drop the “www” one by one until there are none left using it. 

http vs. https

HTTP stands for Hypertext Transfer Protocol and HTTPS adds a Secure at the end of the phrase. HTTPS websites are protected by an SSL Certificate – a certificate that encrypts information on your website so that it can’t be easily stolen. 

Up until a couple years ago, only e-commerce websites used the HTTPS protocol to protect their shoppers’ personal information. Back in the day, websites were mostly designed in HTML code and didn’t contain passwords or had any information that needed protecting (beyond basic intellectual property protection). 

Fast forward to 2014 and security on the Internet is becoming a problem. Many sites are created using content management systems like WordPress, but the majority of them were not secured with an SSL Certificate. 

Google stepped in. Google announced to the industry that it would be rewarding sites that installed SSL Certificates and moved to HTTPS, and would be lowering the rankings of websites that continued to use HTTP. 

The Cost Impact

There is a potential cost to purchasing an SSL Certificate and this varies by web host. Some web hosts decided to capitalize on this new required expenditure and started charging (in my opinion) outrageous yearly fees to register and install SSL Certificates. Another organization called Let’s Encrypt offers free SSL Certificates and many web hosts support this initiative. 

Just be aware this is a question you will need to ask BEFORE signing up with a web host. 

Where does this leave us?

In my opinion, new websites should be created without the “www” on the front of domain names, and secured with an HTTPS. 


When printing your marketing materials, you can actually leave off the “https” and just put: 

example.com (or .ca or .org, etc.)

The general public is used to reading domain names and can recognize them on sight, without needing an explanation or instructions.

Like this article?

Share on facebook
Share on Facebook
Share on twitter
Share on Twitter
Share on linkedin
Share on LinkedIn
Share on pinterest
Share on Pinterest
Allison Kessler
Allison Kessler is your inspiring website strategist guiding online entrepreneurs and small business owners through the creative website (re)design process to profitable online businesses ????

More Articles

Keepin' it YYC interview: Matt and Allison

Interview on Keepin’ it YYC

If there’s one thing this global shutdown has helped with is the creation and expansion of online communities. In fact, current events have instigated the opportunity for online interviews and meeting new local business owners. Take a look at my interview with Matt from Keepin’ it YYC posted on April 26, 2020.

Read More »
Calgary River Photo by Allison Kessler

Website Ideas: Take Your Own Photos!

What’s that in your pocket? Is it your cell phone? Nowadays, you are a walking photographer. So be sure to take out your cell phone daily and capture quick shots, selfies and photos that track progress. Get inspired in this article.

Read More »
What Are WordPress Updates, blog post by Fun4business

What are WordPress Updates?

If you own a WordPress website or are considering getting one, read this helpful article explaining what WordPress updates are and why they’re important.

Read More »