www vs. non-www, http vs. https

www vs. non-www

Nowadays, when you are assigning your website address, you can choose between www vs. non-www. For those of you who don’t know, the “www” stands for World Wide Web and it used to be the norm that all websites had the “www” prefix at the front of their website address. 

Recently, there has been a trend to drop the “www” from the front of domain names. Why is this? As website addresses have evolved, the “www” has become extraneous. We are accustomed to going on the Internet daily and assume that we are accessing the World Wide Web. 

Also – that’s 3 less letters we need to type! To me, this is a huge time saver. Especially when I’m using the Internet on my cell phone, those 3 extra letters are not missed at all by my huge Fred Flintstone fingers. 

I predict that websites will continue the trend to drop the “www” one by one until there are none left using it. 

http vs. https

HTTP stands for Hypertext Transfer Protocol and HTTPS adds a Secure at the end of the phrase. HTTPS websites are protected by an SSL Certificate – a certificate that encrypts information on your website so that it can’t be easily stolen. 

Up until a couple years ago, only e-commerce websites used the HTTPS protocol to protect their shoppers’ personal information. Back in the day, websites were mostly designed in HTML code and didn’t contain passwords or had any information that needed protecting (beyond basic intellectual property protection). 

Fast forward to 2014 and security on the Internet is becoming a problem. Many sites are created using content management systems like WordPress, but the majority of them were not secured with an SSL Certificate. 

Google stepped in. Google announced to the industry that it would be rewarding sites that installed SSL Certificates and moved to HTTPS, and would be lowering the rankings of websites that continued to use HTTP. 

The Cost Impact

There is a potential cost to purchasing an SSL Certificate and this varies by web host. Some web hosts decided to capitalize on this new required expenditure and started charging (in my opinion) outrageous yearly fees to register and install SSL Certificates. Another organization called Let’s Encrypt offers free SSL Certificates and many web hosts support this initiative. 

Just be aware this is a question you will need to ask BEFORE signing up with a web host. 

Where does this leave us?

In my opinion, new websites should be created without the “www” on the front of domain names, and secured with an HTTPS. 


When printing your marketing materials, you can actually leave off the “https” and just put: 

example.com (or .ca or .org, etc.)

The general public is used to reading domain names and can recognize them on sight, without needing an explanation or instructions.

Like this article?

Share on Facebook
Share on Twitter
Share on LinkedIn
Share on Pinterest
Allison Kessler
Allison Kessler has been web designing professionally since 2002. She guides you through the website design process and helps you keep your website updated and secure. She lives in Calgary Canada with her adorable toddler and is usually found outside hiking and enjoying the Rocky Mountains.

The Ultimate

Website Redesign Checklist

Getting ready to redesign your site? This 1-pager is all you need to inventory your assets before you contact a designer!

More Articles

Create your Website Business Plan with Fun4business

Create your Website Business Plan

In the early days of websites, the purpose of a website was just to have a website. The design caliber of websites has increased dramatically over the past 20 years, while for the most part website strategies and objectives continue to remain underdeveloped. Creating your Website Business Plan before you start on your website is essential. We show you the 3 first steps to take right here.

Read More »
The 3 Jobs of a Website

The 3 Jobs of your Website

Is your website earning its keep? In this week’s article, we discuss the important jobs of your website. These ones really are base level, “my website had better be doing at least these 3 things” type of requirements. Take a look here!

Read More »

How Much Does a Website Cost?

Are you looking for the Easy Button for web design pricing? In this article, we take a look at all of the fees and expenses involved in owning a business website. Without further ado, the exact amount a website will cost is…

Read More »
How to speed up your website launch

How to Speed Up Your Website Launch

There are few things you can do to speed up your website launch. You aren’t just at the mercy of the website gods! You can do some very practical and productive tasks in advance of starting your website project and before you hire a designer. Here’s our ideas for the most impactful steps you can take.

Read More »
What is Website Branding - blog post by Fun4business website redesign

What is Website Branding?

By the end of this blog post, you’ll know what website branding is, why you need it, and what parts of your website need to be branded. We give you homework questions so you can assess your own business’s website branding.

Read More »